Olympic Photography·Season 2 · Episode 25·Oct 3

Jeff Cable — Olympic Photography, Canon Ambassador & Learning Photography From Tech Guy to Team USA

Paris 2024 beach volleyball at Trocadero at sunset, Eiffel Tower lit behind the court, full stadium, Paris 2024 Olympic rings visible — photographed by Jeff Cable

Best office in sports photography. Paris 2024, Trocadero, beach volleyball. Jeff Cable at the Paris Olympics. Photo Credit: Jeff Cable Photography. Used with permission.

Jeff Cable almost said no. The man who’s shot eight Olympic Games for Team USA, including 85,000 images from Paris alone, nearly turned down the opportunity because of imposter syndrome. His career started not behind a camera but in tech, working alongside Apple co-founder Steve Wozniak.

In this episode Jeff breaks down what it takes to deliver finished images 15 minutes after an event ends, and the camera fundamentals he says are non-negotiable for anyone serious about the craft.

Why It Matters

Even the photographer with eight Olympics on his resume had a moment of doubt before he took the job. Confidence in this work isn’t the absence of self-doubt. It’s showing up and doing the job anyway. For any beginner convinced they’re not ready, Jeff’s story is proof that even the best in the world have asked themselves the same question.

About This Guest

Jeff Cable is a California-based professional photographer and Canon Ambassador who has photographed the last eight Olympic Games for Team USA, capturing 85,000 images during the Paris Games alone. Before photography became his full-time career he worked in technology alongside Apple co-founder Steve Wozniak. Jeff is known not just for his access and consistency at the highest level of sports photography, but for a turnaround speed that regularly puts finished, edited images online within 15 minutes of an event’s conclusion.

Jeff’s Bonafides

If you don’t understand the triangle of aperture, ISO, and shutter speed, it ain’t going to work. Try to be different and be creative. And understand light. You have to understand how to add and subtract light by any means.

— JEFF CABLE, CANON AMBASSADOR, US OLYMPIC TEAM PHOTOGRAPHER

Hear This Episode

Episode Timestamps

  • 00:00 Welcome & guest introduction
  • 04:00 From tech guy to Team USA: how Jeff’s career started with Steve Wozniak
  • 13:00 Almost saying no to the Olympics because of imposter syndrome
  • 22:00 Eight Olympics and 85,000 images from Paris alone
  • 31:00 The 15-minute turnaround: how he delivers finished images that fast
  • 41:00 The exposure triangle, understanding light, and why auto is a dead end
  • 50:00 Being different and creative: what that actually means in practice
  • 57:00 Advice for photographers who want to shoot at the highest level

Your ZoomPod — Exit Ticket

After this episode, you'll know:

  • Why even elite professionals deal with imposter syndrome, and why it doesn’t disqualify you
  • What it takes to deliver finished images in 15 minutes under deadline pressure
  • Why mastering the exposure triangle is non-negotiable before anything else
  • How a background outside photography can still build the skills that matter most

Trick out your kit, and your wardrobe. Both Adorama and SmallRig are having sales right now. Or wear your photography mood, grab a ZWOF set-wear tee shirt. If you use a ZWOF link, we may earn a small commission that does not increase the price of your item.

Jeff said yes before he felt ready and showed up prepared to do the work. Same instinct applies every time you pick up a camera.

Stop Shooting From the Stands →

BUILD NOTE: Full transcript pending paste-in from Buzzsprout.